{"id":13287,"date":"2025-06-21T14:15:55","date_gmt":"2025-06-21T11:15:55","guid":{"rendered":"https:\/\/www.dztecs.com\/money\/?p=13287"},"modified":"2025-06-21T14:15:55","modified_gmt":"2025-06-21T11:15:55","slug":"click-through-rate-ctr-and-how-to-improve-it","status":"publish","type":"post","link":"https:\/\/en.dztecs.com\/money\/click-through-rate-ctr-and-how-to-improve-it\/","title":{"rendered":"\u062a\u0628\u0633\u064a\u0637 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646\u0647: \u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a 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\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631<\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/cb1bb4b8-c932-429c-9b26-3066cbf28f38.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u064a\u0639\u062a\u0628\u0631 \u0645\u062a\u0648\u0633\u0637 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0645\u0624\u0634\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0625\u0639\u0644\u0627\u0646\u064b\u0627 \u0645\u062f\u0641\u0648\u0639\u064b\u0627\u060c \u0631\u0633\u0627\u0644\u0629 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\u0646\u0633\u0628 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u062a\u062e\u062a\u0644\u0641 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0644\u0630\u0644\u0643\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0645\u062e\u0635\u0635 \u0644\u0643\u0644 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Google Ads \u0623\u0648 Facebook \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 Quality Score \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\r\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0635\u064a\u0644\u064a \u064a\u0648\u0636\u062d \u0645\u062a\u0648\u0633\u0637 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0644\u0643\u0644 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a:<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-140012 aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/averagecli-1024x640.png\" alt=\"\" \/ width=\"1024\" height=\"640\"><\/p>\r\n<h2 id=\"h-seo-average-click-through-rate\" class=\"wp-block-heading\"><span id=\"SEO_Average_Click_Through_Rate\">\u0645\u062a\u0648\u0633\u0637 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO Average Click Through Rate)<\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/e9b6e864-a037-4c37-a00e-e72aab877c66.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u064a\u0633\u0639\u0649 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u062c\u0627\u0647\u062f\u064a\u0646 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0642\u0645\u0629 \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0637\u0645\u0648\u062d \u064a\u0639\u0632\u0632 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0644\u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0644\u0627 \u064a\u0636\u0627\u0647\u064a\u0647 \u0623\u064a \u062a\u0643\u062a\u064a\u0643 \u0622\u062e\u0631.<\/p>\r\n<p>\u062a\u062a\u0641\u0627\u0648\u062a \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0635\u0641\u062d\u0629 \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b (SERP). \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u062d\u0638\u0649 \u0628\u0646\u0633\u0628\u0629 CTR \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u064a \u062a\u0644\u064a\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\r\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u062d\u0642\u0642 \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0623\u0648\u0644 \u0639\u0627\u062f\u0629\u064b \u0646\u0633\u0628\u0629 CTR \u062a\u0632\u064a\u062f \u0639\u0646 \u0636\u0639\u0641 \u0646\u0633\u0628\u0629 CTR \u0644\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062b\u0627\u0646\u064a. \u0648\u064a\u0633\u062a\u0645\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u0631\u0627\u062c\u0639 \u0643\u0644\u0645\u0627 \u0627\u0646\u062e\u0641\u0636 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0648\u0642\u0639.<\/p>\r\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0645\u0648\u0642\u0639 <a href=\"http:\/\/firstpage.com\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noreferrer noopener\">firstpage.com <\/a>:<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0648\u0642\u0639 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0628\u062d\u062b Google \u0645\u062a\u0648\u0633\u0637 \u0646\u0633\u0628\u0629 \u0646\u0642\u0631 \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u064a\u0628\u0644\u063a \u062d\u0648\u0627\u0644\u064a <strong>39.8%<\/strong>.<\/li>\r\n<li>\u064a\u0634\u0647\u062f \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062b\u0627\u0646\u064a \u0627\u0646\u062e\u0641\u0627\u0636\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627\u060c \u062d\u064a\u062b \u064a\u0628\u0644\u063a \u0645\u062a\u0648\u0633\u0637 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u062d\u0648\u0627\u0644\u064a <strong>18.7%<\/strong>.<\/li>\r\n<li>\u064a\u0646\u062e\u0641\u0636 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 <strong>10.2%<\/strong> \u0639\u0646\u062f \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062b\u0627\u0644\u062b.<\/li>\r\n<li>\u064a\u0646\u062e\u0641\u0636 \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0631\u0627\u0628\u0639 \u0625\u0644\u0649 <strong>7.4%<\/strong>.<\/li>\r\n<\/ul>\r\n<p style=\"text-align: center;\"><strong><em>\u0628\u0639\u0636 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645:<\/em><\/strong><\/p>\r\n<p><em>\u062a\u062a\u0641\u0648\u0642 \u0627\u0644\u0645\u0642\u062a\u0637\u0641\u0627\u062a \u0627\u0644\u0645\u0645\u064a\u0632\u0629 (Featured Snippets) \u0641\u064a Google \u062d\u062a\u0649 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0627\u0644\u0628\u062d\u062b\u060c \u062d\u064a\u062b \u064a\u0628\u0644\u063a \u0645\u062a\u0648\u0633\u0637 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a\u0647\u0627 42.9%.<\/em><\/p>\r\n<p><em>\u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0627\u0644\u0634\u0627\u0626\u0639\u060c \u0641\u0625\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0644\u0627 \u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0639\u0636\u0648\u064a\u0629. \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0635\u0648\u0631 \u0646\u0633\u0628\u0629 CTR \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 1.4% \u0648 4.9%\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u062d\u0642\u0642 \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0646\u0633\u0628\u0629 CTR \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 2.3% \u0648 6.4%.<\/em><\/p>\r\n<p><em>\u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0638\u0647\u0631 \u0642\u0628\u0644 \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0625\u0644\u0627 \u0623\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0623\u0642\u0644 \u0628\u0643\u062b\u064a\u0631\u060c \u062d\u064a\u062b \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 1.2% \u0648 2.1%.<\/em><\/p>\r\n<p>\u0645\u0639 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u064a\u062a\u0636\u062d \u0633\u0628\u0628 \u0633\u0639\u064a \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0639\u0644\u0649 \u062a\u0635\u0646\u064a\u0641 \u0639\u0636\u0648\u064a \u0645\u0645\u0643\u0646 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b. \u0641\u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0623\u0648\u0644 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0625\u0644\u0649 \u0623\u0642\u0635\u0649 \u062d\u062f\u060c \u0648\u0646\u0633\u0628 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0645\u0631\u062a\u0641\u0639\u0629 \u0628\u0634\u0643\u0644 \u0645\u0630\u0647\u0644.<\/p>\r\n<p>\u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0635\u0646\u064a\u0641 \u0639\u0627\u0644\u064d \u064a\u0639\u0632\u0632 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062c\u0630\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629\u060c \u0648\u0630\u0644\u0643 \u0644\u0623\u0646\u0647 \u064a\u0639\u0632\u0632 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0633\u0644\u0637\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0645\u062a\u0635\u0648\u0631\u0629 \u0644\u0644\u0645\u0648\u0642\u0639.<\/p>\r\n<h2 id=\"h-ppc-average-click-through-rate\" class=\"wp-block-heading\"><span id=\"PPC_Average_Click_Through_Rate\">\u0645\u062a\u0648\u0633\u0637 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC)<\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/b4d26c9e-f65b-4104-aae6-82bba6a0b072.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC) \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u060c \u0623\u0646\u062a \u062a\u062f\u0641\u0639 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629 \u064a\u0646\u0642\u0631 \u0641\u064a\u0647\u0627 \u0634\u062e\u0635 \u0645\u0627 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643.<\/p>\r\n<p>\u062a\u0639\u062a\u0645\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647 \u0648\u0639\u0648\u0627\u0645\u0644 \u0623\u062e\u0631\u0649 \u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0625\u0646 \u062a\u062d\u0642\u064a\u0642 \u0646\u0633\u0628\u0629 \u0646\u0642\u0631 \u0625\u0644\u0649 \u0638\u0647\u0648\u0631 \u0639\u0627\u0644\u064a\u0629 (CTR) \u064a\u0642\u0644\u0644 \u0645\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u064a\u062d\u0633\u0646 \u0645\u0646 \u0641\u0631\u0635 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0623\u0645\u0627\u0643\u0646 \u0645\u0645\u064a\u0632\u0629.<\/p>\r\n<p>\u062a\u0624\u062b\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0644\u0646 \u0639\u0644\u064a\u0647\u0627 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0646\u0633\u0628 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u062e\u062a\u0644\u0641 \u0645\u0633\u062a\u062e\u062f\u0645\u0648 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b Google \u0639\u0646 \u0645\u062a\u0635\u0641\u062d\u064a Facebook. \u0647\u0646\u0627\u0643 \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0641\u064a \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0644\u0633\u0629\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629\u060c \u0648\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0639\u0631\u0636.<\/p>\r\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0646\u0638\u0631\u0629 \u0641\u0627\u062d\u0635\u0629 \u0639\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC) \u0639\u0644\u0649 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u0641\u0642\u064b\u0627 \u0644\u0640 <a href=\"https:\/\/cxl.com\/guides\/click-through-rate\/benchmarks\/?amp\" target=\"_blank\" rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CXL<\/a>:<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0628\u062d\u062b Google &#8211; \u200f<strong>2.1%<\/strong><\/li>\r\n<li>\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Facebook &#8211; \u200f<strong>0.72%<\/strong><\/li>\r\n<li>\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Instagram &#8211; \u200f<strong>0.94%<\/strong><\/li>\r\n<li>\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Twitter &#8211; \u200f<strong>2%<\/strong><\/li>\r\n<li>\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a Linkedin &#8211; \u200f<strong>0.65%<\/strong><\/li>\r\n<\/ul>\r\n<p><\/p>\r\n<p class=\"wp-block-paragraph\" style=\"text-align: center;\"><strong><em>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0641\u0639 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\u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u064a\u062c\u0628 \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a. \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Facebook \u0648 Instagram \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0632\u064a\u062f \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 Linkedin \u0641\u0639\u0627\u0644\u0629 \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0647\u0646\u064a\u064a\u0646 \u0648\u0635\u0646\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a.<\/em><\/p>\r\n<p><\/p>\r\n<h2 id=\"h-email-average-click-through-rate\" class=\"wp-block-heading\"><span id=\"Email_Average_Click_Through_Rate\">\u0645\u062a\u0648\u0633\u0637 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0641\u064a \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/span><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/ccdd718b-63c6-487e-825f-e6046ce67bfb.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u064a\u064f\u0639\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062c\u0631\u0628\u0629 \u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0644\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646. \u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628\u060c \u062a\u0639\u062a\u0645\u062f \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u062e\u0635\u064a\u0635\u0647. \u064a\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0645\u0631 \u0639\u0646 \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC) \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0644\u0623\u0646 \u0647\u062f\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u064a\u0633 \u0648\u0627\u0636\u062d\u064b\u0627 \u062f\u0627\u0626\u0645\u064b\u0627.<\/p>\r\n<p>\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062c\u0630\u0627\u0628 \u064a\u062a\u0631\u062f\u062f \u0635\u062f\u0627\u0647 \u0644\u062f\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646. \u0633\u064a\u0624\u062f\u064a \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0625\u0644\u0649 \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR).<\/p>\r\n<p>\u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0643\u0632 \u0645\u0633\u0648\u0642\u0648 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0639\u0644\u0649 \u0635\u064a\u0627\u063a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0630\u064a \u0635\u0644\u0629 \u064a\u062a\u062d\u062f\u062b \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u062c\u0645\u0647\u0648\u0631\u0647\u0645. \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0645 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0623\u0639\u0645\u0642.<\/p>\r\n<p>\u062a\u062a\u0636\u0645\u0646 \u0628\u0639\u0636 \u0637\u0631\u0642 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u062a\u0642\u0633\u064a\u0645 \u0642\u0648\u0627\u0626\u0645\u0643 \u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0631\u0633\u0627\u0626\u0644. \u064a\u0624\u062b\u0631 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a.<\/p>\r\n<p>\u0623\u064a\u0636\u064b\u0627\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062e\u062a\u0644\u0641 \u0645\u062a\u0648\u0633\u0637 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0639\u0628\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u062e\u062a\u0644\u0627\u0641\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/p>\r\n<p>\u0625\u0644\u064a\u0643 \u0646\u0638\u0631\u0629 \u0641\u0627\u062d\u0635\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645:<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u062c\u0645\u064a\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a &#8211; \u0645\u062a\u0648\u0633\u0637 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0644\u0644\u0635\u0646\u0627\u0639\u0629: <strong>2.00%<\/strong><\/li>\r\n<li>\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u062e\u062f\u0645\u0627\u062a \u062f\u0639\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644: <strong>2.22%<\/strong><\/li>\r\n<li>\u062e\u062f\u0645\u0627\u062a \u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0623\u0637\u0641\u0627\u0644: <strong>2.73%<\/strong><\/li>\r\n<li>\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629: <strong>1.87%<\/strong><\/li>\r\n<li>\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0637\u0639\u0627\u0645 \u0648\u0627\u0644\u0634\u0631\u0627\u0628: <strong>0.88%<\/strong><\/li>\r\n<li>\u0627\u0644\u062a\u0639\u0644\u064a\u0645: <strong>2.42%<\/strong><\/li>\r\n<li>\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062f\u064a\u0646\u064a\u0629: <strong>2.64%<\/strong><\/li>\r\n<li>\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0623\u0633\u0631\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629: <strong>2.58%<\/strong><\/li>\r\n<li>\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629: <strong>0.98%<\/strong><\/li>\r\n<li>\u0627\u0644\u0635\u062d\u0629 \u0648\u0627\u0644\u0639\u0627\u0641\u064a\u0629: <strong>1.58%<\/strong><\/li>\r\n<li>\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0632\u0644 \u0648\u0627\u0644\u0645\u0628\u0627\u0646\u064a: <strong>2.18%<\/strong><\/li>\r\n<li>\u0641\u0646\u0627\u0646\u0648\u0646 \u0648\u0643\u062a\u0627\u0628 \u0648\u0641\u0646\u0627\u0646\u0648\u0646 \u0645\u0633\u062a\u0642\u0644\u0648\u0646: <strong>1.72%<\/strong><\/li>\r\n<li>\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629: <strong>3.34%<\/strong><\/li>\r\n<li>\u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639: <strong>2.37%<\/strong><\/li>\r\n<li>\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0631\u0628\u062d\u064a\u0629: <strong>2.94%<\/strong><\/li>\r\n<li>\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0631\u0628\u062d\u064a\u0629: <strong>2.34%<\/strong><\/li>\r\n<li>\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629: <strong>2.47%<\/strong><\/li>\r\n<li>\u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a: <strong>1.41%<\/strong><\/li>\r\n<li>\u0627\u0644\u062a\u0631\u0641\u064a\u0647 \u0648\u0627\u0644\u0631\u064a\u0627\u0636\u0629 \u0648\u0627\u0644\u062a\u0631\u0641\u064a\u0647: <strong>1.27%<\/strong><\/li>\r\n<li>\u0627\u0644\u0625\u0635\u0644\u0627\u062d \u0648\u0627\u0644\u0635\u064a\u0627\u0646\u0629: <strong>0.84%<\/strong><\/li>\r\n<li>\u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629: <strong>1.23%<\/strong><\/li>\r\n<li>\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627: <strong>3.30%<\/strong><\/li>\r\n<li>\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0646\u0642\u0644: <strong>1.38%<\/strong><\/li>\r\n<li>\u0627\u0644\u0633\u0641\u0631 \u0648\u0627\u0644\u0633\u064a\u0627\u062d\u0629: <strong>1.35%<\/strong><\/li>\r\n<\/ul>\r\n<p style=\"text-align: center;\"><strong><em>\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/em><\/strong><\/p>\r\n<p><em>\u064a\u0631\u062a\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0637\u0648\u0631\u0647\u0627 \u0645\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u0644\u062f\u064a\u0643.<\/em><\/p>\r\n<p><em>\u064a\u0645\u0643\u0646 \u0644\u0642\u0627\u0626\u0645\u0629 \u0628\u0631\u064a\u062f\u064a\u0629 \u0635\u063a\u064a\u0631\u0629 \u062a\u0636\u0645 \u0623\u0642\u0644 \u0645\u0646 2,000 \u0645\u0634\u062a\u0631\u0643 \u0623\u0646 \u062a\u062d\u0642\u0642 \u062f\u062e\u0644\u064b\u0627 \u0628\u062f\u0648\u0627\u0645 \u0643\u0627\u0645\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629. \u0648\u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633 \u0645\u0646 \u0630\u0644\u0643\u060c \u0642\u062f \u0644\u0627 \u062a\u062a\u0631\u062c\u0645 \u0642\u0627\u0626\u0645\u0629 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0643\u0628\u0631 \u062a\u0636\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 50,000 \u0645\u0634\u062a\u0631\u0643 \u0625\u0644\u0649 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0643\u0628\u064a\u0631\u0629.<\/em><\/p>\r\n<p><em>\u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0641\u0625\u0646 \u0639\u0644\u0627\u0642\u062a\u0643 \u0628\u062c\u0645\u0647\u0648\u0631\u0643 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u062a\u0624\u062b\u0631 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0645\u062a\u0648\u0633\u0637 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 \u0644\u062f\u064a\u0643.<\/em><\/p>\r\n<h2 id=\"h-10-tips-for-boosting-your-ctr\" class=\"wp-block-heading\"><span id=\"10_Tips_for_Boosting_your_CTR\">10 \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u0639\u0632\u064a\u0632 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR)<\/span><\/h2>\r\n<p>\u062a\u0648\u062c\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u062f\u064a\u062f\u0629 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0648\u0647\u064a \u0645\u0642\u064a\u0627\u0633 \u062d\u064a\u0648\u064a \u0644\u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0644\u0632\u064a\u0627\u062f\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/p>\r\n<h3 id=\"h-1-use-emotional-ad-copy\" class=\"wp-block-heading\"><span id=\"1_Use_Emotional_Ad_Copy\">1. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0635\u0648\u0635 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0624\u062b\u0631\u0629 \u0639\u0627\u0637\u0641\u064a\u0627\u064b<\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/2bb22c91-711a-40ee-b255-09cae83f1db1.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u0625\u0646 \u0635\u064a\u0627\u063a\u0629 \u0646\u0635\u0648\u0635 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062a\u062a resonate \u0639\u0627\u0637\u0641\u064a\u0627\u064b \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u062a\u064f\u0639\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (Click-Through Rates). \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u060c \u064a\u062c\u0628 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0644\u062e\u0644\u0642 \u0635\u0644\u0629 \u0642\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\r\n<p>\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u062a\u062e\u0630 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631\u060c \u0648\u0644\u064a\u0633 \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0645\u0646\u0637\u0642\u064a \u0627\u0644\u0628\u062d\u062a. \u0644\u0630\u0627\u060c \u0641\u0625\u0646 \u0641\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\r\n<p>\u0625\u0646 \u0625\u062b\u0627\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0641\u0631\u062d \u0648\u0627\u0644\u062a\u0631\u0642\u0628\u060c \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u0644\u0639\u0628 \u0639\u0644\u0649 \u0627\u0644\u062e\u0648\u0641 \u0645\u0646 \u062a\u0641\u0648\u064a\u062a \u0641\u0631\u0635\u0629 (FOMO)\u060c \u064a\u0639\u0632\u0632 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u064a\u0634\u062c\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648\u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI). \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Google \u0648 Facebook \u0648 Instagram \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\r\n<h3 id=\"h-2-optimize-for-mobile\" class=\"wp-block-heading\"><span id=\"2_Optimize_for_Mobile\">2. \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644<\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/02c242ac-2675-411f-aeb5-9c2fcc20b3b0.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u0623\u0635\u0628\u062d \u062a\u0635\u0641\u062d \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0639\u0628\u0631 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629 \u0623\u0643\u062b\u0631 \u0627\u0646\u062a\u0634\u0627\u0631\u064b\u0627 \u0645\u0646 \u0623\u064a \u0648\u0642\u062a \u0645\u0636\u0649. \u0644\u0630\u0644\u0643\u060c \u064a\u064f\u0639\u062f \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u064a\u0646\u0627\u0633\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 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\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0645\u0645\u0627 \u064a\u0646\u0639\u0643\u0633 \u0625\u064a\u062c\u0627\u0628\u064b\u0627 \u0639\u0644\u0649 \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 Google.<\/p>\r\n<h3 id=\"h-3-do-a-b-testing\" class=\"wp-block-heading\"><span id=\"3_Do_AB_Testing\">3. \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B<\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/5414eaa2-de93-4b72-bad8-196c692ef889.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0647\u0648 \u062c\u0648\u0647\u0631 \u0627\u0644\u062a\u0641\u0648\u0642 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\r\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643\u060c \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0636\u0645\u0627\u0646 \u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627 \u0648\u062a\u0641\u0627\u0639\u0644\u0647\u0627 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0643. \u0627\u0646\u0638\u0631 \u0628\u0639\u0646\u0627\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a\u061b \u0641\u0647\u064a \u062a\u0642\u062f\u0645 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644. \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0647\u064a \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\r\n<p>\u062a\u0633\u0645\u062d \u0644\u0643 \u0646\u062a\u0627\u0626\u062c \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0628\u062a\u0639\u062f\u064a\u0644 \u0645\u062d\u062a\u0648\u0627\u0643 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u062a\u062e\u0635\u064a\u0635\u0647 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u062d\u062a\u0649 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629. \u062a\u0630\u0643\u0631 \u0623\u0646 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0641\u0636\u0644 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u062e\u062a\u0628\u0627\u0631 \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0632\u0631 &#8220;\u0627\u0634\u062a\u0631\u0643 \u0627\u0644\u0622\u0646&#8221; \u0623\u0648 \u0645\u0642\u0627\u0631\u0646\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0631\u0636\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u064a \u0645\u0646\u0647\u0645\u0627 \u064a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644. \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642\u064a\u0646 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\r\n<h3 id=\"h-4-focus-on-subject-lines-and-titles\" class=\"wp-block-heading\"><span id=\"4_Focus_on_Subject_Lines_and_Titles\">4. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0648\u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/38073a2d-d7a8-4532-ab49-025db2fc8e8a.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0647\u0645\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0639\u0627\u0644\u0645\u0646\u0627 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0633\u0631\u064a\u0639. \u0627\u0633\u062a\u062e\u062f\u0645 \u0639\u0646\u0627\u0648\u064a\u0646 \u0645\u0648\u0627\u0636\u064a\u0639 \u0648\u0639\u0646\u0627\u0648\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u0629 \u062c\u0630\u0627\u0628\u0629 \u0644\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0631\u0646\u0627\u0646\u0629 \u0648\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0644\u0625\u062b\u0627\u0631\u0629 \u0641\u0636\u0648\u0644\u0647\u0645.<\/p>\r\n<p>\u062e\u0635\u0635 \u0648\u0642\u062a\u064b\u0627 \u0643\u0627\u0641\u064a\u064b\u0627 \u0644\u0635\u064a\u0627\u063a\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0628\u0641\u0639\u0627\u0644\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0639\u0632\u0632 \u0630\u0644\u0643 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631. \u0641\u064a \u0639\u0627\u0644\u0645 YouTube\u060c \u0623\u062f\u0631\u0643\u062a \u0623\u0646 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0644\u0627 \u064a\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0639\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0635\u063a\u0631\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0632\u064a\u0627\u062f\u0629 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR).<\/p>\r\n<h3 id=\"h-5-preview-text-copy\" class=\"wp-block-heading\"><span id=\"5_Preview_Text_Copy\">5. \u0645\u0639\u0627\u064a\u0646\u0629 \u0646\u0635 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 (Preview Text Copy)<\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/2f922b18-9e12-42c8-b796-d00be5252901.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u064a\u0645\u062b\u0644 \u0646\u0635 \u0627\u0644\u0645\u0639\u0627\u064a\u0646\u0629 (preview text) \u0644\u0645\u062d\u0629 \u0633\u0631\u064a\u0639\u0629 \u0644\u0644\u0645\u0633\u062a\u0644\u0645\u064a\u0646 \u0639\u0646 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0631\u0633\u0627\u0644\u0629. \u064a\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0633\u0637\u0631 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 (subject line) \u0648\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0641\u062a\u062d \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u064a\u0647\u0627.<\/p>\r\n<p>\u0648\u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u0641\u0625\u0646 \u0643\u062a\u0627\u0628\u0629 \u0623\u0648\u0635\u0627\u0641 \u062a\u0639\u0631\u064a\u0641\u064a\u0629 \u062c\u0630\u0627\u0628\u0629 (meta descriptions) \u0644\u062a\u062d\u0633\u064a\u0646 \u0638\u0647\u0648\u0631 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (click-through rates). \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a\u0629 \u0639\u0646\u0635\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 SEO \u0627\u0644\u0646\u0627\u062c\u062d\u0629.<\/p>\r\n<p>\u062a\u0648\u0641\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u062a\u0637\u0641\u0627\u062a (snippets) \u0644\u0645\u062d\u0629 \u0639\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0648\u0642\u0639\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0639\u0646\u062f \u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0635\u0641\u062d\u0629. \u0647\u0630\u0627 \u064a\u0634\u062c\u0639\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643.<\/p>\r\n<h3 id=\"h-6-include-a-clear-call-to-action\" class=\"wp-block-heading\"><span id=\"6_Include_a_Clear_Call_to_Action\">6. \u062a\u0636\u0645\u064a\u0646 \u0639\u0628\u0627\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u062a\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (Call to Action)<\/span><\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dztecs.com\/money\/wp-content\/uploads\/sites\/11\/2025\/06\/5a1f79ac-e98c-4fdc-b5a4-e9393aa626f3.png\" alt=\"\" \/ width=\"1600\" height=\"1000\"><\/p>\r\n<p>\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (Call to Action \u0623\u0648 CTA) \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0648\u062c\u0632\u0629 \u0648\u062c\u0630\u0627\u0628\u0629. \u062a\u0639\u062a\u0628\u0631 \u0639\u0628\u0627\u0631\u0627\u062a CTA \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0639\u0646\u0635\u0631\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u062d\u064a\u062b \u062a\u0648\u062c\u0647 \u0627\u0644\u0632\u0627\u0626\u0631 \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u0646\u0634\u0648\u062f.<\/p>\r\n<p>\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0648\u062c\u0647 \u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0648\u0636\u0648\u062d \u0646\u062d\u0648 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u062d\u062f\u062f \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f\u0647 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